apple

Sept 12 Announcement Aftermath

12 September 12

It’s time for the Sept. 12 autopsy. What did I get right and what did I f-up?

Name

iPhone 5. Right.

LTE

This was the easy one. Right.

Display

Taller. Right.
Improved color. Right.
Closer to the surface. Right.

Processor

I hedged my bets on this one and chose both an A5X and an A6 was possible. But I leaned towards an A5X, so… Wrong.

Antenna

Right on 700, 1800, 2100MHz.
Wrong on 2600MHz.
It also supports 850 and 1900. Wrong?

NFC

No NFC. Right.

New Plug

9-pin connector. Right.

Headphones

New headphones. Right.
No built-in earpiece mic. Wrong.

Product Line

No 3GS. Right.
4 & 4S become 0$ and 99$ options. Right.
No new “4x.” Wrong.

Colors

Wrong.

Camera

12MP and “innovation.” Wrong.

Case

Thinner, taller, and better looking than the mockups. Right.

Killer Feature

Hands-free Siri? Wrong.
Beaming? Wrong.
No killer feature. Just a “Best iPhone we’ve ever done.”

Release date

21st. Right.

What Else?

“Nothing else. New iPhone 5, new colors for iPhone 4/4S, iOS 6.” Wrong. iPods and iTunes made the show.

Next up

TBD

All in all, a pretty good showing, but to be fair, most of this was known before the event if you read the rumor blogs. I think the difference this year was the presence of real hardware and parts, instead of mock-ups. I got the meat of the announcement correct, but I got a little out there with my speculation. At least I nailed the release date.

On to late October and the iPad mini!